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You should use that space to tell a story, sell an experience and an ethos.

A study by NNGroup found that 20% of overall task failures (when a user failed to successfully complete a purchase) could be attributed to incomplete or unclear product information.

That’s great as it doesn’t distract from the product.

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Another alternative is to include it below the fold, which gives you a lot more space to fit a landscape video in. There are generally a couple of different ways of laying out your product page but still keeping in mind the most important things that need to be above the fold.

Brands tend to make the mistake that the product description simply should describe your products, but instead, they need to sell your products.

Rather than going into detail about features and specifications, turn these into enticing benefits.

That is everything your customer needs to make a decision to purchase.

There is a myth that people don’t scroll which is not true, especially now that we live in a mobile age.

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